I am an interdisciplinary designer experienced in branding, art direction, photography and graphics splitting my time between Australia and Canada.
Since graduating with a degree in fine arts and a diploma in graphic design, I have gained a breadth of experience through jobs at creative agencies, lifestyle and action sports brands, and personal freelance. My strength in problem solving and detail-oriented, contemporary design solutions has led me to pursue full-time freelance. Please don't hesitate to reach out via the email address below.

Smoking Gun Bagels

Branding and art direction

Owners Mark and Dave reached out through Instagram to create the visual identity and branding for the first Montreal-style bagelry in Sydney, Australia. I began by seeking the essence of their product: a bagel which is rolled by hand then wood-fired in a custom-built brick oven. I developed a script wordmark that feels blocky and symmetrical without compromising any delicate hand-made, rounded characteristics. The concept for supporting illustrations was based on the mystery of the bagel itself as well to enhance the customer's experience with mystery and playfulness.

I was responsible for all branding, design, art direction, photography and illustration. In the early stages of development, I hired the services of Micky Du as a creative director to help craft the concept. Upon roll-out and launch of the cafe, I handled all social media imagery which garnered a large following and a distinct, consistent image and tone.
Special thanks to Kat Parker for some additional photography.

Smoking Gun Bagels

Branding and art direction


Branding, Web and Print Design

Westerly Goods

Branding, web and print design

Reigning Champ Brand Book

Brand story and communications booklet

Stab Mag

Magazine Cover Design

Carlo Ricci

Identity, collateral and website

Logos and Marks

Logos, Branding, Wordmarks


Digital redesign

University of British Columbia

Print design system

Sitka Surfboards

Graphic and apparel design


Henry Slaughter © 2018